The notion that music festivals and authorized hashish may pair properly as an alternative of being deemed a safety danger appears apparent.
However each big-name competition on the circuit has resisted, together with Coachella, with its infamous, aggressive, and outre marijuana ban. And its whack donations to conservative political candidates.
This 12 months’s version of Outside Lands, a large, 200,000-person, three-day “connoisseur music” competition held each August in San Francisco’s Golden Gate Park, is completely different. Promoters Tremendous Fly and One other Planet Leisure are at the least signaling that they like weed, and that it’s okay in the event you do, too
Coreen Carroll, Chef & co-founder, Cannaisseur Collection
There received’t be any authorized, sanctioned smoking or different hashish consumption allowed at Outdoors Lands — metropolis regulation bans smoking of all types in metropolis parks, you see. However at the least 14 California hashish manufacturers might be current at “Grass Lands,” an official competition characteristic “targeted on the celebration, training, and integration of hashish merchandise into day by day life,” organizers introduced Tuesday.
Including Hashish to Craft Beer, Wine
Outdoors Lands already prides itself on high-end meals and alcohol choices to go along with the music. For example: a couple of dozen wineries are represented at Wine Lands, an unlimited, circus-sized tent.
And “a lot [in] the way in which that Wine Lands celebrates Napa and Sonoma because the leaders in US wine manufacturing, Grass Lands will shine a light-weight on the world’s significance as pioneers within the hashish world,” Rick Farman, co-founder of Superfly, which co-produces Outdoors Lands, stated in a press release Tuesday. Groovy.
Billed as the primary “curated hashish expertise” at a significant U.S. music competition, Grass Lands might be half expo sales space, half model expertise—and at the least partially a tease. In contrast to on the competition’s meals and wine areas, there might be no hashish within the edibles, within the “cannabis-themed farmer’s market,” or close to the “Odor Wall… that includes botanical terpenes.” Darn it.
State legal guidelines restrict authorized smokeouts with retail gross sales to county fairgrounds, so there might be no hashish in any respect on the market, or for sampling in world-class Golden Gate Park. However the manufacturers might be there, formally welcomed—and that, for now, is as shut an embrace because the hashish trade can anticipate.
Aficionados who’ve legally purchased and smoked at occasions just like the Emerald Cup, Hashish Cup could scoff on the dry Grass Lands, however hashish entrepreneurs get it. Outdoors Lands attracts 200,000 attendees, and most of them fully recent to authorized hashish.
Something that “helps normalize and combine hashish into the mainstream” is welcome sufficient, said Michael Steinmetz, co-founder and CEO of Flow Kana, the Mendocino County-based sungrown cannabis brand, one of many 14 firms listed as Grass Lands sponsors. “We’re thrilled to have some enjoyable with competition goers, share our farmers’ tales, and additional showcase the unbelievable sungrown hashish from the Emerald Triangle.”
“Kudos to Outdoors Lands and everybody concerned for having the imaginative and prescient and braveness to be the primary mainstream music competition to include hashish on such a stage,” stated Coreen Carroll, a chef and co-founder of the Cannaisseur Series, common occasions that pair connoisseur eating with hashish.
Carroll plans on serving non-infused variations of the dishes usually served at her dinners and brunches.
“And that is solely the tip of the iceberg—we envision a future the place hashish might be simply as prevalent and out there as alcohol at occasions like these.”
Perhaps, even, at Coachella.