Edmonton-based licensed producer Aurora Cannabis is as soon as once more making strikes on this planet of arts and tradition. This time, the licensed hashish producer is taking their efforts nationwide via a live performance collection titled Aurora Illumination. The live performance collection options 20 free reside music occasions occurring throughout Canada all through the summer time.
Although residents of Quebec aren’t eligible for participation, Aurora Illumination has appeared or will seem in nearly each Canadian province and territory. It’ll give Canadian residents, even within the nation’s most distant areas, an opportunity to get entangled within the hashish group whereas having fun with distinctive musical performances that may not have made it to their area in any other case.
Probably the most notable act of the collection is Post Malone, the rapper behind the Spotify-record breaking album Beerbongs & Bentleys. He’ll be performing in Toronto on August 6. Further upcoming performances embrace Metropolis and Color within the Iqaluit, Queens of the Stone Age in Vancouver, and Jazz Cartier in St. John’s.
The concert events are being made obtainable without charge to attendees over the age of 19. Tickets can be found via raffle attracts carried out by Aurora Illumination. These destined to attend obtain tickets after finishing on-line registration, with alternatives made on a first-come-first-serve foundation.
Although hashish gained’t be obtainable for buy at any of the occasions, the concert events will give attention to the connection between tradition and hashish in anticipation of leisure gross sales this fall.
Because the CBC points out, Aurora Illumination is a strategic means for licensed producers to conduct market analysis and promote their model, significantly with Canada’s strict cannabis marketing rules. As acknowledged on the Aurora Illumination web site, the aim of the occasions is to advertise and rejoice “music, arts, legalization, and tradition in all its range.”
Final Might, Aurora invested in the revival of NXNE, an iconic music competition which takes place yearly within the coronary heart of Toronto.